The leading brand of professional-grade domestic appliances concluded its 333-year anniversary at the LivingKitchen trade fair in Cologne on 16–22 January 2017. As visitors walked through the booth they discovered a display evocative of a curated art exhibition, which presented Gaggenau’s historical journey from its 1683 origins to present day. The brand’s philosophy of ‘Traditional Avant-garde’ design was brought to the fore, as heritage and culture were presented alongside the launch of new product innovations for which the brand is world-renowned today.
Sven Schnee, Head of Global Brand Gaggenau, reflected: “333 years of working with metal is an achievement only few can claim and we are proud to say that Gaggenau is the only manufacturer of home appliances with such a long-lasting tradition and history. LivingKitchen gives us the perfect opportunity to celebrate the conclusion of our 333-year anniversary, and we are now looking ahead to the future and the next 333 years while continuing to innovate and stay true to our identity and DNA.”
The culmination of the journey through the booth was the arrival at a modernist style glass cube that displayed the brand’s innovative product portfolio for 2017. Visitors experienced the remodeled version of the 90 cm wide oven – the EB 333, named in recognition of Gaggenau’s milestone anniversary – a future icon that offers modernized design and functionality for the next generation.
Alongside the EB 333, the glass cube also showcased further new products for 2017 including the fully automatic espresso machine, now also available with fixed inlet and outlet water connection and offering an individual coffee experience with professional results. Within the ventilation range, research into the science of expert air extraction delivered the extremely quiet, highly efficient wall-mounted hoods 200 series available as a vertical or angled design. Adding to the brand’s cooktop range, the flex induction cooktop with integrated ventilation system can be set to automatically vent air whenever in use, freeing up individual culinary creativity. Furthermore the new dishwasher 400 series showcased its ground-breaking backlighting concept, a world first innovation.
Over the last years, Gaggenau has received several international prestigious awards in recognition of its extraordinary trade fair booths, including winning gold twice in the acclaimed iF Design Award. The design of Gaggenau booths is co-developed with the Munich architect’s office einszu33 headed by owner Hendrik Müller.
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionized the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with flagship showrooms in major cities around the world.
Text: Gaggenau Press Lounge