As the first quarter of 2016 comes to an end, it’s evident that the trend of personalization won’t be dying down anytime soon – in fact recent statistics show that trade professionals expect to see a 20% growth in single family home construction this year, and the affluent homeowner is aggressively investing in renovating their homes. Thermador has been at the forefront of personalization and is leading the way with cooking and cooling appliances that enable today’s culinary enthusiasts to achieve a kitchen design that revolves solely around his or her unique needs. As the brand celebrates its milestone 100th Anniversary, it also raised the bar on innovation by introducing a groundbreaking 60” Pro Grand® Range Collection, which allows the homeowner to select the ideal surface cooking and oven configuration to meet their unique cooking and entertaining style. Thermador also introduced a new 60” custom hood insert and new under counter refrigeration to allow trade professionals even more opportunities to create stunning custom kitchen designs based on what the client wants and how they like to cook and entertain.
The new 60” Pro Grand® Range Collection offers everything the original Thermador Pro Grand® Range does, but it now allows trade professionals to provide homeowners with more variety when it comes to cooking options. Each 60” Pro Grand® Range features six patented Thermador Star® Burners, and the rest is up to the client, who can select to have a 24” Dual Zone Griddle as the cooking surface, or a Professional Grill alongside a Griddle. They can also select the oven configuration to be a Convection Oven alongside a Steam and Convection Oven and Warming Drawer, or a 36” Convection Oven alongside a 30” Convection Oven. Additionally, the innovative venting technology in this range reduces back wall temperatures – making this the first professional style range of its size that can be installed against a rear wall with near zero clearance, allowing design professionals more opportunities to offer custom backsplashes to enhance the overall aesthetics in the kitchen.
The affluent homeowner who enjoys entertaining friends and family often also desires a more personalized refrigeration configuration in the kitchen, as well as in other parts of the home. The Freedom® Collection line of refrigeration columns has allowed trade professionals to split the traditional kitchen triangle and create custom configurations based on the cooking and entertaining style of the homeowner. To continue to meet the need for appliances that enable personalization in the kitchen and throughout the home, Thermador introduced new additions to the Freedom® Collection – the Wine Reserve Refrigerator and the Double Drawer Refrigerator, both designed to be installed under the counter.
The 24” Wine Reserve Refrigerator offers an under counter solution for homeowners who desire a smaller, or additional, chilling option for wine. This appliance can be installed fully flush in any room within the home and it provides the flexibility to have a left-opening or right-opening door. The unit has six shelves, offers dual temperature control for optimal preservation for white and red varietals, vibration control to limit the disturbance of sediment and UV-tempered glass to protect fine vintage wines.
The 24” Double Drawer Refrigerator offers supplementary cooling that can be used in a variety of ways. The unit features two drawers and offers three different preservation modes: Refrigeration Mode to preserve fresh ingredients, Pantry Mode to store items like sugar or flour at a warmer temperature and Bar Mode to chill beverages at a colder temperature. Providing additional options for personalization, the Double Drawer Refrigerator features customizable, removable dividers, a large storage space on the bottom drawer and ultimate cleanability as both drawers have removable, easily cleanable rubber mats. The Wine Reserve Refrigerator and the Double Drawer Refrigerator are an ideal companion to Thermador Culinary Preservation Units within the kitchen, or within a Butler’s Pantry, media room, bar room or elsewhere in the home where the homeowner would want a chilled item easily within reach.
Thermador continues to revolutionize the standard of superiority in refrigeration and cooking – offering full luxury kitchen solutions and a wide range of expanded options to help trade professionals personalize the heart of the home to the unique needs of the affluent homebuyer.
By Zach Elkin
Director, Brand Marketing of Thermador