Smeg is back in front of the camera in the film “El Nom,” a co-production of TV3 and Focus Audiovisual, in association with Distinto Films. The film is the adaptation for television of the successful French theater piece “Le prenom” of Matthieu Delaporte and Alexandre de la Patellière. The funny story develops in an apartment in Barcelona that has several Smeg appliances.

The Italian brand already has plenty of experience using product placement as a branding strategy, thus presenting in these opportunity small appliances from its retro 50’s style line to recreate the environment that surrounds the 5 characters that interact in the telefilm.

During dinner, actors Sandra Monclús, Xavi Mira, Sergi Vallès, Joel Joan, and Mireia Piferrer initiate a conversation that revolves around choosing the name for a baby to be born. The story explodes in the midst of a battle between the characters that generates a fun and impeccable comedy focused on the complexity of human relations.

With expertise in the area

Appearing in films and being exposed to the camera lens isn’t new to Smeg. Last year, a variety of refrigerators, dishwashers, small appliances from the Fab 50 line, and one of the Victoria ranges from the brand had a stellar participation in the film “Security” featuring Antonio Banderas, Ben Kingsley, and Gabriella Wright.

Likewise, the brand has also been linked to feature films as a sponsor. In fact, since 2011 Smeg is the main sponsor of the gastronomic film festival “Film & Cook,” which has become an unavoidable event for both film and culinary enthusiasts.

Smeg bets to create quality products, whose level of innovation and design are focused on their emphasis on transforming the kitchen into a space for enjoyment and wellbeing. This is perfectly compatible with this strategy to bring what is gourmet into everyday life. So, the “Made in Italy” that Smeg represents will soon be part of the visual scenery that allows viewers (in tv and cinema) to immediately associate the brand with the benefits it entails.