Smeg: Architect of good design in the kitchen

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For experts, talking about Smeg is talking about quality and avantgarde design in terms of appliances. But the brand has much more to offer and proof of that is the new Good Design Award they received at the end of 2017.

This is one of the most prestigious awards that is granted by the Chicago Athenaeum Museum of Architecture and Design to the best designs conceived for consumers. Even though getting the Good Design Awards isn’t a novelty for Smeg – this is the seventh time in a row- it helps the brand prove that excellence and innovation in design is a must for them regarding the know-how.

 

 

The designs awarded

Competing against more than 500 companies and their products were the Dolce Stil Novo blast chiller, the 60-cm and 45-cm ovens from the Línea Series, the 90-cm independent kitchen oven with a new cavity, the HBF02 hand blender, the CJF01 citrus juicer, and the ECF01 coffee machine from the 50’s Retro Style Series, which helped Smeg achieve this prestigious award again.

These products were praised for their refined aesthetic and extraordinary technological innovation within the industry of appliances.

Adding art to the kitchen

Smeg’s intention to offer innovations to the consumer is endless. After launching the eye-catching line “Sicily is my love,” where the brand joined forces with renowned fashion designers Stefano Dolce and Domenico Gabbana (Dolce&Gabbana), the time has come for a Modern Street Art line with the collaboration of French artist Thierry Noir.

That way, the signature refrigerators FAB32 from Smeg, whose broad range of colors transformed them into a distinctive piece in the most modern kitchen designs, will now have a piece of art and contemporary history thanks to the integration of Noir’s work into the appliances.

 

 

This limited edition includes six FAB refrigerators that will be produced in black, white, and red. These refrigerators turned into pieces of art will certainly add an urban touch to any design.

Thierry Noir became famous in the early 80’s for daring to clandestinely paint the western side of the Berlin Wall. His cartoons that depicted monstrous expression with live colors were considered a symbol of rebelliousness at the time but are now interpreted as a graphic manifestation of freedom.

These new refrigerators from the FAB family are designed so consumers/designers and architects introduce art into their kitchens in an unusual and bold way. The line, that will be available for a limited time through appliance specialists and electrical appliances retailers in some countries, is proof of how good taste and technology can work together as long as they have the Smeg signature.

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