Coca-Cola and Smeg team up in a “Unity” version of the iconic FAB28

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La Cuisine International

 

The fact that Smeg and Coca-Cola have teamed up to create a limited edition of the iconic FAB28 refrigerator, doesn’t come as a surprise. This appliance from the famous Italian brand has become a pop star in the kitchen, and all the big names want to be next to it.

 

However, “Unity” is not just another collaboration. This limited-edition refrigerator with a seventies aesthetic celebrates the 50th anniversary of one of the most iconic ads in Coca-Cola’s history: Harmony. In it, a group of young people of different ethnicities and countries summoned the Age of Aquarius by singing “I’d Like to Teach the World to Sing” and holding a bottle of the famous beverage in their hands.

 

The Unity version of Smeg’s iconic FAB28 is a refrigerator featuring psychedelic fonts, citrus bold colors, the peace symbol, and the word ‘Love’. For Smeg, the design of this new limited-edition refrigerator “is a combination of the retro style characteristic of this line, the celebration of the undeniable influence of a pop icon like Coca-Cola, and the revolutionary impact of its 1971 Harmony commercial.”

 

The FAB28 ‘Unity’ design rescues part of the brand principles that Coca-Cola used in the ’70s. Love, peace, and fun, in general, have been captured in this limited-edition appliance that embodies the spirit of inclusion, diversity, and optimism for which the Harmony commercial is remembered.

 

La Cuisine International

 

Efficient on the inside, beautiful on the outside

On the inside, the FAB28 ‘Unity’ maintains the highest quality design that distinguishes the brand. The refrigerator has a top freezer with enough power to preserve food and keep food well frozen.

This appliance also has a chrome-plated bottle holder, a “Life plus” drawer for food preservation, and a drawer for keeping fruit and vegetables at the right temperature. Additionally, the refrigerator has a large capacity (270 liters) and a multi-flow cooling system to ensure the ideal temperature and humidity for food storage.

 

The Smeg FAB28 ‘Unity’ is a combination of style with high-performance technology, which is why the brand made sure that this appliance also has a threaded thermostat to regulate its temperature levels and LED interior lighting. (See also Don’t be afraid to give a vintage touch to the kitchen).

 

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