Milan dresses in creativity during its design week

 

Every year important firms, entrepreneurs, artists, and even design and creativity fanatics come together in Milan to show and to catch the latest trends applied to different fields. During that time, the city becomes a great stage, a showcase of novelties that have in common beauty, quality, ingenuity, and technology. And it’s no wonder, as Milan has avant garde in its DNA.

But beyond the events (there are hundreds and for all tastes and audiences), Design Week in Milan, which the Romans called Mediolanun (for its strategic geographical position), is divided into spaces that are a work of art in themselves. Here we present 4 of the most interesting.

The Age of Caesarstone. Palazzo Serbelloni succumbed this year to the brilliant Stone Age Folk proposal of Spanish creator Jaime Hayon. Hayon, together with the Caesarstone quartz firm, combined folklore, fauna, color, and design in a pavilion that blends more than 48 color stones with metal and glass. The work that makes reference to the famous Hyde Park Crystal Palace in London walks the visitor by the industrial product and experimental design. This sample has counted in previous editions with contributions of Oki Sato, Raw Edges, Philippe Malouin, and Tom Dixon. (See video) (Corso Venezia 16)

 

 

In the light of Filindeu. The Brera space of the Foscarini lighting brand was taken entirely by the architect Giovanni Maria Filende, who designed the installation “Fare Luce”. Using memories of his childhood and special moments, he devised six different configurations that correspond to different forms of light. The result? Magic spaces in which the play of light and shadows immerse the visitors into their own memories. (Via Fiori Chiari, 28)

All connected. Norway is a constant in the Milan Design Week, this time by designer and interior architect Katrin Greiling the country showed itself with an exhibition that brings together the most renowned contemporary Norwegian design and craftwork talents. “Everything is Connected” is therefore an opportunity to approach a nation that for many seems distant and cold, with creative and modern optics. (6 Via Ventura)

In small. MINI Living Breathe is an installation designed by New York architects SO-IL. They drew inspiration from the small housing in urban areas to create a residential underworld in the middle of the city. The innovative proposal features recyclable materials and is designed to impact the environment as little as possible. (Via Tortona 32)

As we said before these are only 4 of the multiple options that open in Milan when the city takes off its fashion facet and dresses with the magic of creativity.

 

2017-05-05T20:31:03-05:00May 5th, 2017|Design and Trends|
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