Not everything starts with the aroma. Sometimes, luxury manifests itself quietly with a machine that prepares you a perfect latte while you enjoy the sunrise. That’s what
it is like having a super-automatic machine like the Jura X10: a gesture of sophistication that combines design, technology, and a sensory experience.

In open kitchens, where spaces are integrated and every detail counts, a coffee machine like this one doesn’t just make coffee: it becomes a focal point. The clean, professional design of the X10, with its robust lines, impeccable finishes, and intuitive interface, makes it ideal for both residential kitchens and offices with a boutique hotel aesthetic.

Beyond aesthetics lies the experience

Designed in Switzerland and created for true coffee lovers, whether they are demanding executives or creative types with the soul of a barista, this super-automatic machine takes coffee to the next level. The simple, yet elegant aesthetic of the appliance blends in with any premium kitchen concept, from industrial to Scandinavian. But what sets it apart is not just its appearance: it’s everything it does for you.

With a single touch, the X10 can prepare up to 35 different specialties, from a robust ristretto to a creamy cappuccino with perfect foam. And all this thanks to its Pulse Extraction Process (PEP) technology, which optimizes extraction time for unique intensity and aroma. The best part? You can customize the temperature, quantity, and strength of each beverage. It even has an intuitive touch interface that transforms the act of making coffee into a sensory experience.

A coffee station… without leaving home

In recent years, kitchens have become places where people live, chat, and, of course, enjoy coffee. Integrating a well-equipped coffee station has become a growing
trend, especially among those who love entertaining at home.

For designers and architects, incorporating a machine such as the Jura X10 allows them to enhance the user experience, playing with its visual presence or even concealing it behind panels or in custom-designed furniture. The aim is not to hide it, but to harmonize it with the overall style: contemporary, industrial, Scandinavian… This machine adapts to all of them.

More spare time, more pleasure

If luxury means having more spare time, then the X10 is your ally. While the machine grinds, brews, and serves, you can continue reading the newspaper, making breakfast, or simply looking out the window. In addition, its automatic cleaning system reduces the daily maintenance burden: everything is designed to make coffee a pleasure, not a chore.

Including a high-end coffee machine like this in a kitchen or other room is not only a practical choice, but also a narrative tool that speaks volumes about those who
live in that home. In sum, it is the little pleasures that make all the difference.

Contemporary luxury no longer shouts; it whispers, and it certainly smells like freshly brewed coffee.